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The race for speed in the use of AI in bank marketing versus the emphasis on quality.
The origins of AIs can be traced back to the 1950s and 1960s when it was used for marketing research…
Fabiola Villasmil -

Where do you bank?
I have been a Bank of America customer for over 15 years and, to this day, have never considered switching…
Fabiola Villasmil -

Bank segmentation is more than marketing
Banks need more than an initial investment to fund the company. You need to clearly understand your market, but you…
Fabiola Villasmil -

Branding with a purpose and value
Every company wants its brand to have an impact, to be well known and positive, and to stand out in…
Fabiola Villasmil -

Banking on the details: communicating from the smallest design elements
Communicating to your target audience requires more than just knowing what they like and want. To sell a product or…
Fabiola Villasmil -

Local community banks: the fierce contender
I used to work at a local community Bank for about 3 years: I was in 1he commercial lending department…
Fabiola Villasmil -

What Really Drives Your Credit Card Selection? A look behind the buying process.
When applying for a new credit card, what is the first thing that crosses your mind? Before making a choice,…
Fabiola Villasmil